Services

My work is structured in stages. Each solves a specific problem and delivers a defined outcome.

Start with a Decision Check.
Book a 20-minute decision check

  • Timeline
    20 minutes

    Structure
    1-to-1 video call

    Investment
    No fee

    A focused conversation to assess whether foundational decisions are solid or at risk.

    For founders preparing to invest in brand, packaging, or marketing who want an objective read before committing further.

    Outcome

    A clear recommendation to proceed, address specific gaps, or move into deeper strategic work.

  • Timeline
    1 week

    Structure
    1–2 focused video working sessions

    Investment
    $2,500 CAD

    This engagement surfaces and prioritizes the business decisions shaping your brand or marketing execution.

    We examine:

    ▸ Positioning
    ▸ Audience focus
    ▸ Competing growth paths
    ▸ Assumptions influencing current plans

    We clarify what is settled, what remains open, and which decisions require commitment before execution continues.

    Outcome

    A Decision Diagnostic Report outlining confirmed decisions, unresolved areas, identified risk zones, and recommended next steps.

    You leave with a clear understanding of whether limited adjustments are sufficient or whether formal strategic direction is required.

  • Timeline
    3–5 weeks

    Structure
    Focused working sessions and documented direction

    Investment
    $6500–$9000 CAD

    For founders who want direction fully decided and formalized before scaling brand or marketing investment.

    This stage defines and commits to:

    ▸ Clear positioning
    ▸ Precise audience definition
    ▸ Core commitments
    ▸ Strategic boundaries

    Direction is consolidated into a concise Brand Playbook designed to guide agencies, designers, and marketing teams.

    Outcome

    A documented strategic foundation your team and partners can execute without reopening core decisions.

  • Structure
    Monthly or quarterly engagement

    Investment
    Starting at $2,500 CAD per month

    For founders scaling teams, agencies, or marketing investment who want continued oversight as complexity increases.

    Advisory support includes:

    ▸ Reviewing major brand or campaign decisions
    ▸ Pressure-testing expansion plans
    ▸ Supporting agency or team alignment
    ▸ Guarding against strategic drift

    Outcome

    Sustained direction as the business grows and new pressures emerge.

Start with a 20-minute Decision Check.
A short conversation to assess where you are and what should happen next.

Book a 20-minute decision check