Services

Timeline
20 minutes

Structure
1-to-1 video call
No fee

A focused conversation for founders who are about to spend on brand, packaging, or marketing and want an objective read before they do.

We look at what decisions are already locked, what is still open, and whether it is safe to move forward.

Outcome

You leave knowing whether your foundation is solid, where the gaps are, and what should happen next. No sales pitch. Just a clear read.

Every engagement begins with the Diagnostic.

Timeline
1 week

Structure
1–2 focused video call working sessions

For founders who sense something is unresolved but cannot pinpoint where.

This engagement identifies the decisions already driving your execution in the wrong direction.

We examine:

▸ Positioning
▸ Audience focus
▸ Competing growth paths
▸ Assumptions influencing current plans

We clarify what is settled, what remains open, and which decisions require commitment before execution continues.

Outcome

A Decision Diagnostic Report outlining confirmed decisions, unresolved areas, and identified risk zones.

You leave knowing whether targeted adjustments are enough or whether the full Strategic Direction Sprint is the right next step. Founders with a capable agency already in place often stop here. The direction is clear. The brief is fixed. The work can move.

Timeline
3–5 weeks

Structure
Focused video call working sessions and documented direction

For founders coming out of the Diagnostic who need direction fully resolved and formalized before agency work begins.

This stage defines and commits to:

▸ Clear positioning
▸ Precise audience definition
▸ Core commitments
▸ Strategic boundaries

Direction is consolidated into a concise Brand Playbook your agencies, designers, and marketing teams can execute from.

Outcome

A documented strategic foundation that lets your team and partners move without reopening core decisions.

Structure
Monthly or quarterly engagement

For founders scaling teams, agencies, or marketing investment who want continued oversight as complexity increases.

Advisory support includes:

▸ Guarding against strategic drift as the business grows
▸ Catching misalignment before it compounds into expensive rework
▸ Reviewing major brand or campaign decisions
▸ Pressure-testing expansion plans

Outcome

Sustained direction under pressure. The decisions you locked at the start stay locked as the business scales.